Online travel platform Ixigo has announced two significant strategic moves aimed at expanding its technology capabilities and strengthening its presence in the travel ecosystem.

The company will invest ₹7.5 crore in artificial intelligence startup ProactAI and simultaneously acquire a controlling stake in hotel-booking platform Brevistay. Together, these moves indicate that Ixigo is looking beyond traditional travel bookings and positioning itself for the next phase of digital travel growth.

Ixigo will invest ₹7.50 crore in Ofintelligence Technologies Private Limited, popularly known as ProactAI.

Artificial intelligence is increasingly becoming a key competitive advantage across digital businesses. Through this investment, Ixigo could potentially gain access to advanced AI capabilities that may improve customer experience, fraud detection, automation and future travel-related applications.

Alongside the AI investment, Ixigo has announced the acquisition of a majority stake in Brevistay Hospitality Private Limited.

Brevistay specializes in hourly and flexible hotel bookings, a segment that has grown with changing travel habits and increasing demand for short-duration stays.

The acquisition enables Ixigo to:

• Expand beyond conventional hotel reservations.
• Enter the flexible accommodation segment.
• Increase customer engagement across travel categories.
• Create cross-selling opportunities.
• Strengthen its travel ecosystem.

Ixigo's twin announcements highlight a strategy focused on both technological innovation and travel platform expansion. The investment in ProactAI provides exposure to emerging AI technologies, while the Brevistay acquisition strengthens Ixigo's position in a niche but growing hospitality segment. Although the financial contribution from these businesses may initially be modest, the strategic significance could be meaningful if execution remains strong.

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