Kolaveri Di is a song from the upcoming Tamil film ‘3, starring Dhanush and Shruti Haasan, expected to release in 2012. The song is written and sung by Dhanush and song is composed by music director Anirudh Ravichander.
Meaning of Kolaveri Di
The song is sung by a drunk guy dumped by a girl, the song Why this Kolaveri di means “Why did you do this to me” or “Why you dumped me”. Otherwise the word Kolaveri means rage.
Viral marketing – Social Media Sites
This song has been taken by IIMs as a case study for viral marketing in the IIMs. According to a new survey, "Kolaveri Di" has become the top downloaded track on mobile with a score of 2,10,000 music downloads within 18 days of launch beating the previous records held by " Munni badnaam hui" and "Tere mast mast do nain". Recently, the marketing club of IIM Ranchi organized a seminar on campus to study the strategy that has turned this number into an overnight rage. It is pertinent to note that the song was launched officially on on 16 November 2011.
Meanwhile, Sajal Kumar, a student of IIM Kozhikode, has done a study on the marketing strategy of song. Says Kumar, "We have a semester on social media where we learn the functioning and marketing strategies of viral videos so that they can be best utilized by companies.
To sum it up we can say that not only IIMs but also all business schools in the whole country will soon give more emphasis on such sessions with social media penetrating deep into our lives. "Kolaveri Di" is definitely a starter."
Definitely companies can learn a lot from the recent Ra.one Shahrukh starrer for the way in which marketing is done and same has also been considered as a case study by us. No doubt in future Social marketing is going to be the rage, however do remember that social media etiquettes needs to be followed as social media interaction comes with some social responsibility as non following can lead to a security risk for our nation.
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