Shahrukh Khan has shown the world how business has to be done because while releasing the movie he has used all the parameters of making Ra.one a great success tory. He undertook advertisement on internet, selling rights to Star before hand for phenomenal Rs 35 Crore, overseas rights, PlayStation games, toys of the super hero, simultaneous release of movie in all languages and the list can go on for the promotion and now hard work has paid with following firsts to the credit of the movie.
- The highest single-day collections.
- The highest Diwali-day collections.
- The highest weekend collections.
- The highest first weekend overseas collections in the history of Indian cinema.
One can have a look at the comparison drawn between the film Ra.one released on Diwali 2011 and Bodyguard of Salman Khan released on Eid. | Movie |
| (in Cr) | Opening day | Day 2 | Day3 | Day 4 | Day 5 | 5-day total |
| Ra.One | 18 | 25.10 | 16 | 16 | 16 | 91.10 |
| Bodyguard | 21 | 17.50 | 13.25 | 14.85 | 19.50 | 86.10 |
Note: All figures are net all-India collections. Do not forget to keep visiting the website for free
share tips and make money making a daily habit like Shahrukh Khan who will be celebrating his birthday on 02 Nov as a happy man having broken all the box office records. This movie release can be a case study in IIMs for effective marketing campaign.
