1. India eat cricket and dreams cricket though it is a different phenomenon that cricketers become hero one day and has their effigy's burnt very next day.
2. Mr Subash Chandra of Zee TV tried to take the first user advantage by picking up cricketers, however BCCI has stolen the lime light by using his concept and has formed IPL (Indian Premier League) and the same has been marketed well by Mr LAlit Modi.
3. BCCI has been able to get cash greater than English cricket bodies engaged in domestic cricket and has become the most cash rich organisation among all cricket bodies courtesy Mukesh Ambani, Shahrukh Khan, Preiti Zinta, Vijay Mallaya of UB group and India Cements etc.
4. One can have a look at the figures which speaks the money game involved in cricket:
(a) 44 day tournament of IPL(8 teams) rights sold to Sony Entertainment Television for $1.03 billion.
(b) Sale of teams and players led to getting $723 million.
(c) 10 second commercial on Sony sells for at least $6000.
(d) Sony has been able to get returns on its investment as it is expected to make about fifty million dollars this season itself.
(e) Reebok,Adidas And Nike has vied with each other to get their logo sported on the team gear.
5. Latest Harbhajan slapping a team member speaks of the fact that money has over taken the game and has become a money making business.
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