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DIGG Lost on Google Buyout

At times it is best to cash out with a venture and same happened with DIGG failure in cashing out when Google made an offer to buy its business for $200 million.

This is a classic case study where Digg finally got sold out for peanuts. The failure of deal can be attributed to big ambitions of Kevin Rose who thought that he can make it big without Google help and as a net result backed out of the deal.

Verdict

This is a business risk which needs to be ascertained to avoid crying at the split milk at a later stage.

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