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Facebook Acquires Face an Israeli Startup with Face Recognition

Facebook is on an acquisition spree post Facebook IPO as it has announced acquisition of Israeli site Face(dot)com and anticipated buy out price is US $100 million. It has a cool application that recognizes people’s faces in digital images in desktop and mobile and is also working on a project which can find the mood of particular age group people. This can be a revolution in the field of online advertisement and marketing.

The main aim of acquisition by Facebook has been to get the best talent as well as to undertake acquisitions which can compliment its business like Instagram. The acquisition is in synergy with the Facebook  as their spokesman states that their company has a mission which states that it has always been to find new and exciting ways to make face recognition a fun, engaging part of people’s lives, and incorporate remarkable technology into everyday consumer products. He further adds that If you’re anything like us, Facebook is a part of your life every single day.  We keep up with our friends and family, share interesting (or mundane) experiences from our daily lives, and perhaps most importantly for us, we share a LOT of photos.

Hope Facebook continues with the acquisition post diligence and do not let these brainy start-ups die down due to lack of implementation will.

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