Why Is Easy Trip Planners Investing in Four New Companies to Expand Its Business Portfolio?
Easy Trip Planners (EaseMyTrip), one of India’s leading online travel agencies, announced strategic board approvals to invest across four companies in Q2 FY26. The move aims to diversify its business presence beyond traditional travel bookings and capture growth opportunities in lifestyle and service-oriented verticals.
The board approved acquiring a 49% stake each in DoodlesDodling, SSL Nirvana, JavaPhile, and Levo — marking a total investment exceeding ₹169 crore. These ventures span hospitality, wellness, F&B, and experiential services, representing a shift toward integrated travel-lifestyle ecosystems. The company said this strategy aligns with its goal of expanding customer engagement and value-added offerings.
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According to management, these investments will create synergies across Easy Trip’s core operations, enabling cross-selling and co-branding opportunities with its growing user base. SSL Nirvana’s entry strengthens wellness travel, while JavaPhile expands into premium café experiences. Similarly, DoodlesDodling and Levo enhance brand reach in leisure and corporate lifestyle segments.
Industry experts believe these diversification moves reflect Easy Trip’s attempt to build a sustainable multi-vertical ecosystem. With India’s travel sector rebounding post-pandemic, lifestyle-linked experiences offer new revenue streams and improved customer stickiness. Analysts highlight that while short-term costs may rise, such expansions could drive long-term profitability and valuation re-rating.
While Easy Trip continues to dominate online ticketing, the diversification strategy reduces dependence on cyclical travel demand. The company also maintains strong liquidity and minimal debt, allowing it to pursue inorganic growth while preserving financial flexibility. This signals a confident push into new-age service ecosystems.
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Going forward, analysts expect these partnerships to unlock synergistic growth over FY26–27, enhancing Easy Trip’s brand equity and widening its presence in the high-margin leisure, wellness, and food segments. The success of these ventures will hinge on operational execution and brand integration across platforms.
Investor Takeaway
Indian-Share-Tips.com Nifty Expert Gulshan Khera, CFP®, who is also a SEBI Regd Investment Adviser, observes that Easy Trip Planners’ strategic investments mark a significant evolution toward a diversified consumer ecosystem. The move broadens its revenue base and aligns with India’s rising lifestyle consumption trends.
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Related Queries on Company Expansion
- Why Did Easy Trip Planners Approve Investments Across Four Firms?
- How Will Easy Trip’s Diversification Strengthen Its Market Position?
- What Are the Strategic Benefits of Easy Trip’s New Partnerships?
SEBI Disclaimer: The information provided in this post is for informational purposes only and should not be construed as investment advice. Readers must perform their own due diligence and consult a registered investment advisor before making any investment decisions. The views expressed are general in nature and may not suit individual investment objectives or financial situations.
