What Drove Mercedes-Benz to Sell a Car Every 6 Minutes This Navratri?
About Mercedes-Benz India’s Festive Sales Surge
Mercedes-Benz India, the country’s leading luxury carmaker, experienced a phenomenal Navratri season — selling one car every six minutes. Between September 22 and 30, the company delivered over 2,500 units, achieving record-breaking performance during the festive period. This remarkable achievement reflects India’s growing appetite for premium vehicles despite global economic challenges.
The July–September 2025 quarter marked Mercedes-Benz India’s strongest yet, with total sales reaching 5,119 units compared to 5,117 units last year. Nearly half of these came in the final nine days of Navratri.
Luxury car prices were slashed by 6% following a GST rate reduction, making premium models more accessible to aspirational buyers. According to Santosh Iyer, MD & CEO of Mercedes-Benz India, this policy move boosted customer sentiment and directly contributed to higher festive demand.
“We have moved into October with an order bank of nearly 2,000 units, giving us strong confidence for Dhanteras and Diwali,” said Santosh Iyer, underscoring the brand’s upbeat outlook for the festive quarter.
The all-electric G580 Edition One, priced at ₹3.1 crore, launched in January 2025, has already sold out for the year, demonstrating strong luxury EV demand in India. Additionally, Mercedes’ “Dream Days” campaign introduced innovative financial solutions — such as low EMIs and exchange benefits — to attract new customers.
Luxury Segment Outlook and Policy Boost
GST reforms have clearly revived luxury demand. Industry observers believe the combination of lower duties, attractive finance offers, and festive schemes has widened the luxury car market base in India. The reduction in GST by 6% has helped brands like Mercedes-Benz reach customers in Tier-1 and Tier-2 cities more effectively.
During the first six months of 2025, Mercedes-Benz India sold 9,357 units — a 4% year-on-year growth. The company expects full-year performance to remain steady, supported by festive season traction.
To keep momentum, Mercedes-Benz also rolled out its ‘Key-to-Key’ exchange programme, offering customers waiting for new models like the S-Class a chance to receive temporary vehicles until delivery. Such experiential programs have strengthened the brand’s image and reduced attrition from long waiting periods.
In 2024, the company had registered a 12% sales growth over 2023 by selling 19,565 units, cementing its leadership in India’s luxury car segment. The company expects similar demand patterns in 2025 despite a flattish year forecast due to global supply dynamics.
Analyst Insight by Gulshan Khera, CFP®
Gulshan Khera, CFP®, who is also a SEBI Regd Investment Adviser and Derivatives Pro Tiger at Indian-Share-Tips.com, observes that luxury consumption trends mirror broader economic resilience. He adds that consistent demand for premium cars like Mercedes-Benz signals rising disposable incomes and improving consumer confidence in India’s urban markets. “The luxury segment often leads cyclical recoveries — it’s the first to bounce back when purchasing power improves,” notes Khera. He further stated that such momentum reinforces that the Indian economy is far from stagnating — when every six minutes, someone buys a Mercedes, it’s a telling sign of robust sentiment and aspirational growth.
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Investor Takeaway
Mercedes-Benz’s record-breaking Navratri performance shows the revival of luxury consumption in India, driven by policy reforms and rising aspirational demand. The combination of lower GST, flexible financing, and festive schemes paints a bullish outlook for discretionary spending — a good sign for investors tracking consumer and auto stocks.
Explore more insights at Indian-Share-Tips.com, which is a SEBI Registered Advisory Services.
SEBI Disclaimer: The information provided in this post is for informational purposes only and should not be construed as investment advice. Readers must perform their own due diligence and consult a registered investment advisor before making any investment decisions. The views expressed are general in nature and may not suit individual investment objectives or financial situations.
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