Why Is CaratLane Focusing on Lower-Caret Jewellery and Store Expansion?
About CaratLane
CaratLane, the omnichannel jewellery retailer backed by Titan Company, is positioning itself for a strong festive season in FY26. The company’s Managing Director, Saumen Bhaumik, shared that customer response to its recently introduced 9-carat gold jewellery has been very encouraging, even before it became part of the Bureau of Indian Standards (BIS) hallmarking system.
CaratLane’s growth strategy is centred on expanding retail stores and catering to value-conscious customers by offering trendy yet affordable designs. Its 9-carat jewellery line—initially launched online—has seen higher success in physical stores, particularly among gifting customers.
With Titan’s backing, CaratLane continues to leverage its digital strength and offline presence, blending the two channels to create a seamless buying experience. The management expects robust footfalls as customers look for fresh festive designs.
CaratLane clocked approximately ₹3,500 crore in revenue for FY25, translating into a strong 24% year-on-year growth. In the second quarter of FY26, it achieved nearly 30% growth, signalling consistent momentum despite volatility in gold prices.
According to Bhaumik, “We anticipate a good number of footfalls in the festive season as customers seek new designs every time they visit.” He also highlighted that 90% of CaratLane’s revenue comes from diamond-studded jewellery, making it less sensitive to gold price fluctuations.
Chief Operating Officer Atul Sinha revealed that the company has launched almost 1,000 new designs for the ongoing festive period, featuring collections like the Peepal Collection — inspired by the sacred peepal leaf — to connect emotionally with buyers seeking symbolic value in jewellery.
Co-founder and CTO Gurukeerthi Gurunathan added that CaratLane’s strong digital infrastructure continues to help the brand stay ahead in omnichannel integration, ensuring every online and offline interaction aligns with consumer expectations.
As festive demand accelerates, CaratLane’s focus on lower-carat jewellery may expand its consumer base among younger and first-time buyers, offering affordable entry points into the premium jewellery segment.
For readers exploring the current market dynamics, insights and performance trends are available through our curated analyses — check our latest Nifty Option Tip and BankNifty Option Tip for more trading perspectives.
The jewellery industry has been evolving rapidly, with brands like CaratLane focusing on design innovation, customer engagement, and sustainability. Its ability to merge affordability with aspirational design continues to strengthen Titan’s overall jewellery ecosystem.
While high gold prices typically discourage bulk buying, the company’s diamond-heavy product mix shields it from volatility. This strategic insulation could allow CaratLane to outperform peers that rely heavily on pure gold jewellery.
In the broader context, India’s hallmarking expansion to 9-carat standards opens new possibilities for affordable luxury jewellery segments. With consumer tastes shifting toward personalized and symbolic designs, CaratLane’s new offerings appear well-timed.
Analysts suggest that CaratLane’s approach could create a “premium-mass” hybrid category — appealing to both aspirational youth and seasoned jewellery buyers seeking lightweight, design-rich options.
Investor Takeaway
Indian-Share-Tips.com Nifty Expert Gulshan Khera, CFP®, who is also a SEBI Registered Investment Adviser, observes that Titan’s support for CaratLane’s lower-carat strategy strengthens its competitive moat in the mid-luxury segment. He adds that the model leverages both pricing innovation and festive demand cycles to maintain double-digit growth visibility in FY26.
Related Queries
Why Are Jewellery Retailers Introducing Lower-Caret Gold Collections?
What Role Does BIS Hallmarking Play in CaratLane’s New Product Launches?
SEBI Disclaimer: The information provided in this post is for informational purposes only and should not be construed as investment advice. Readers must perform their own due diligence and consult a registered investment advisor before making any investment decisions. The views expressed are general in nature and may not suit individual investment objectives or financial situations.
