How Is Elara Capital Reading the Festive Season for the Auto Sector?
Elara Capital’s latest auto sector outlook underlines that the upcoming festival season will be pivotal in determining FY25 growth trajectories. With festive sales now contributing a significant chunk of annual passenger vehicle and two-wheeler volumes, Elara forecasts that a 15% year-on-year growth is essential for meeting full-year volume targets. The research firm’s stance remains positive on select Original Equipment Manufacturers (OEMs) and ancillary suppliers expected to outperform amid resilient rural and urban demand.
Understanding the Festival Season Effect on Auto Sales
In India, the festival season—spanning Navratri, Dussehra, Diwali and Christmas—acts as the biggest consumption trigger for automobiles. Buyers perceive these months as auspicious for major purchases, and dealers typically offer lucrative financing and exchange schemes. According to Elara Capital, the auto sector’s volume trajectory heavily depends on this festive cycle delivering strong momentum.
Elara estimates that the industry needs at least 15% year-on-year growth in festive-period volumes to meet FY25 projections. For context, last year’s festival season clocked around 11% YoY growth, supported by pent-up demand and easing supply bottlenecks. A continuation or acceleration of this pace could drive the next earnings upgrade cycle for key OEMs.
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GST Cut and Compensation Cess Dynamics Explained
Elara analysts are closely watching dealer-level commentary following the recent GST adjustments. While lower GST rates on select vehicles have spurred demand, the industry awaits clarity on whether the compensation cess—a levy meant to offset states’ revenue loss—will be revised. If the cess rises again, it could dilute the benefits of the GST cut for end customers.
In simpler terms, compensation cess is an extra tax collected on luxury and sin goods (like high-end cars) to compensate states for GST revenue shortfalls. Monitoring these policy adjustments becomes crucial because even a marginal change can alter vehicle affordability and sentiment, particularly in the premium passenger vehicle (PV) category.
Elara’s Segment-wise Growth Forecast
| Segment | Expected Growth (Dec–Mar) | Key Triggers |
|---|---|---|
| Passenger Vehicles (PV) | +5% to +6% | Urban demand, new launches, improved financing |
| Two-Wheelers (2W) | +8% to +10% | Rural recovery, replacement demand |
| Commercial Vehicles (CV) | Flat to +3% | Infrastructure projects, freight movement |
The firm adds that the December–March window will be crucial for evaluating whether pent-up demand sustains beyond the festive period. A slowdown in this phase could weigh on Q4 performance for OEMs.
Top Stock Picks: OEMs and Ancillaries
Elara Capital maintains a positive bias toward market leaders with pricing power and diversified product portfolios. Among OEMs, Maruti Suzuki and M&M remain preferred plays due to their strong product pipelines and robust rural penetration. TVS Motor and Bajaj Auto are favored within the two-wheeler segment, supported by consistent exports and premiumization trends.
Within auto ancillaries, the brokerage highlights Uno Minda, Gabriel India, Minda Corporation, and Sona BLW Precision as beneficiaries of increasing content per vehicle and rising EV adoption. Ancillaries often serve as early indicators of demand recovery, given their direct linkage with production volumes.
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Comparing Elara’s View with Other Brokerages
While Elara Capital remains optimistic, other brokerages have issued mixed views. Nomura recently cited supply normalization and higher financing costs as potential headwinds, while ICICI Securities expects continued volume growth but slower margin expansion due to competitive pricing. Elara’s relative bullishness stems from its belief that festive demand can offset short-term cost pressures.
| Brokerage | Stance on Auto Sector | Key Remarks |
|---|---|---|
| Elara Capital | Positive | Strong festive cycle and structural demand drivers |
| Nomura | Neutral | Supply chain steady; monitor inventory buildup |
| ICICI Securities | Cautiously Optimistic | Margin risks from price competition |
Key Takeaways on Valuation and Strategy
Valuation-wise, Elara continues to favor stocks with clear visibility on volume recovery and earnings compounding. Maruti Suzuki trades at a reasonable valuation given its market leadership and margin recovery potential, while M&M’s strong SUV portfolio provides volume resilience. Among ancillaries, Uno Minda and Sona BLW are well-positioned in the EV component space, offering secular growth potential.
For investors, diversification across OEMs and ancillaries remains a prudent approach as supply-chain normalization, export recovery, and cost moderation play out over FY26.
Investor Takeaway
Indian-Share-Tips.com Nifty Expert Gulshan Khera, CFP®, who is also a SEBI Regd Investment Adviser, highlights that the festive quarter could act as a make-or-break phase for the auto sector. Investors should focus on companies with robust product pipelines, operating leverage, and consistent cash flows rather than speculative small caps.
- ✅ Strong festive demand likely to sustain earnings momentum.
- 💡 GST policy clarity and rural income recovery to drive volumes.
- ⚠️ Watch input cost trends and inventory accumulation in Q4.
- 📈 Preference for leaders like Maruti, M&M, and Sona BLW for steady growth.
Discover more detailed analyses and festive-sector updates at Indian-Share-Tips.com, which is a SEBI Registered Advisory Services.
Related Queries on Auto Sector
- Why is festive season so crucial for India’s auto industry?
- Which auto ancillaries benefit most from EV adoption?
- How does GST policy impact car prices and sales?
- What are the best-performing auto stocks for FY25?
SEBI Disclaimer: The information provided in this post is for informational purposes only and should not be construed as investment advice. Readers must perform their own due diligence and consult a registered investment advisor before making any investment decisions. The views expressed are general in nature and may not suit individual investment objectives or financial situations.











