Why Should Businesses Rethink Ad-Supported Models?
Why Ads May Not Be the Right Path
When businesses prioritize advertisers, they end up chasing metrics that rarely matter to their real users. Advertisers want quick results, constant adjustments, and more intrusive formats that users dislike. This creates a cycle where users lose interest and eventually walk away, leaving both the business and advertisers behind.
The Advantage of User-Centric Models
A business that charges its users directly—whether through subscriptions, memberships, or premium services—aligns itself with long-term sustainability. These models allow creators and companies to dedicate their resources toward building value for real customers rather than optimizing for ad clicks. This ensures loyalty and steady growth.
Choosing Customers is Choosing the Future
Finding paying users may take longer than signing an advertising contract, but the benefits far outweigh the risks. Advertisers are transactional; users who invest in your work become part of your community. They not only stay longer but also spread the word, making growth more organic and stable.
Investor Takeaway
The allure of quick advertising revenue is strong, but it is often a trap that weakens businesses over time. Companies that prioritize building for their users, even if growth is slower initially, create stronger foundations and greater resilience in the long run. For investors and entrepreneurs alike, the real value lies in businesses that place users—not advertisers—at the heart of their strategy.
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SEBI Disclaimer: The information provided in this post is for informational purposes only and should not be construed as investment advice. Readers must perform their own due diligence and consult a registered investment advisor before making any investment decisions. The views expressed are general in nature and may not suit individual investment objectives or financial situations.
