Why Is Antique Bullish On Bajaj Consumer Care With Fresh Growth Strategy?
Bajaj Consumer Care Ltd., a leading player in the personal care segment, is best known for its flagship brand Almond Drops Hair Oil (ADHO). With a strong legacy in hair care and growing presence in the coconut oil market, the company has been undergoing a strategic transformation under new management. Antique has recently reiterated a Buy rating on the stock with a target price of ₹325, citing refocused strategy, brand-led growth, and earnings revival.
Antique’s Call On Bajaj Consumer Care
The brokerage highlights that the company’s renewed focus on its core brands, especially ADHO, is likely to drive margin improvement and sustainable profitability. The coconut oil portfolio, which is expanding geographically, is also seen as a meaningful contributor to growth in the coming years.
Focus On Almond Drops Hair Oil (ADHO)
The company plans to strengthen ADHO through improved marketing strategies, new packaging, and wider distribution. By deepening its penetration into rural and semi-urban markets, ADHO is expected to sustain volume growth while supporting profitability.
Coconut Oil Expansion Strategy
This strategy aims to leverage Bajaj Consumer Care’s distribution strength and brand trust. By tapping into demand in key states and regions, the company expects coconut oil to emerge as an important growth driver alongside ADHO.
Financial Outlook
Antique believes that improved demand visibility, coupled with brand-focused strategies, will support long-term growth. The focus on profitability, cost efficiency, and portfolio diversification strengthens the company’s fundamentals.
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