What Makes Bajaj Consumer Care A Strong Buy According To Antique?

Why Is Antique Bullish On Bajaj Consumer Care With Fresh Growth Strategy?

Bajaj Consumer Care Ltd., a leading player in the personal care segment, is best known for its flagship brand Almond Drops Hair Oil (ADHO). With a strong legacy in hair care and growing presence in the coconut oil market, the company has been undergoing a strategic transformation under new management. Antique has recently reiterated a Buy rating on the stock with a target price of ₹325, citing refocused strategy, brand-led growth, and earnings revival.

Antique’s Call On Bajaj Consumer Care

Antique maintains a Buy recommendation with a target price of ₹325, expecting revenue CAGR of 11% and earnings CAGR of 18% during FY25–28E.

The brokerage highlights that the company’s renewed focus on its core brands, especially ADHO, is likely to drive margin improvement and sustainable profitability. The coconut oil portfolio, which is expanding geographically, is also seen as a meaningful contributor to growth in the coming years.

Focus On Almond Drops Hair Oil (ADHO)

ADHO remains Bajaj Consumer Care’s biggest brand and profit driver, contributing significantly to revenue and brand recognition.

The company plans to strengthen ADHO through improved marketing strategies, new packaging, and wider distribution. By deepening its penetration into rural and semi-urban markets, ADHO is expected to sustain volume growth while supporting profitability.

Coconut Oil Expansion Strategy

The company is expanding its coconut oil portfolio, focusing on specific geographies where it sees higher growth potential.

This strategy aims to leverage Bajaj Consumer Care’s distribution strength and brand trust. By tapping into demand in key states and regions, the company expects coconut oil to emerge as an important growth driver alongside ADHO.

Financial Outlook

Revenue is projected to grow at 11% CAGR, while earnings are expected to expand at 18% CAGR between FY25 and FY28, highlighting strong operating leverage.

Antique believes that improved demand visibility, coupled with brand-focused strategies, will support long-term growth. The focus on profitability, cost efficiency, and portfolio diversification strengthens the company’s fundamentals.

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Investor Takeaway

Bajaj Consumer Care is set for a turnaround under new management. With a sharper focus on ADHO, geographic expansion of coconut oil, and strong earnings growth visibility, Antique’s bullish view highlights the stock as a solid consumer play for long-term investors.

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SEBI Disclaimer: The information provided in this post is for informational purposes only and should not be construed as investment advice. Readers must perform their own due diligence and consult a registered investment advisor before making any investment decisions. The views expressed are general in nature and may not suit individual investment objectives or financial situations.

tags: Bajaj Consumer Care, Antique, ADHO, Coconut Oil, FMCG, Personal Care, Indian Stock Market