About Euro Pratik Sales Limited

Euro Pratik Sales Limited is a Mumbai-based company engaged in the decorative wall décor segment, known particularly for its wall panels and laminates. With a design library of over 3,000 styles spread across 30+ categories, the company has positioned itself strongly in the premium decorative materials space. It follows an asset-light business model, relying on outsourced manufacturing from partners across countries such as South Korea, China, and the USA. This model keeps fixed costs lower while enabling scalability. The distribution network covers more than 100 cities across 25 states and several union territories, backed by nearly 180 distributors. Financially, Euro Pratik has delivered strong growth with FY25 revenue crossing ₹284 crore and profit after tax above ₹76 crore. The company has also used celebrity endorsements to build brand recall.

Euro Pratik IPO: Key Facts & Dates

• Issue type: Offer For Sale (OFS) only; no fresh equity issue.
• Issue size: ~₹451 crore.
• Price band: ₹235 to ₹247 per share.
• Face value:  Rs 1 per equity share.
• Lot size: 60 shares per lot. Minimum investment for retail investors is around ₹14,820 at the lower end.
• Subscription window: Opens on 16 September 2025 and closes on 18 September 2025.
• Allotment date: Likely on 19 September 2025; listing expected around 23 September 2025 on NSE and BSE.
• Reservation: 35% for retail, 50% for Qualified Institutional Buyers, 15% for Non-Institutional Investors, and a portion for employees.
• Grey Market Premium (GMP): Currently trading near issue price with no significant premium.

Business Model, Strengths & Risks

Strengths:

• Diverse product and design portfolio with over 3,000 designs.
• Asset-light model enabling flexible and scalable operations.
• Strong distribution presence across multiple states and cities.
• Healthy financial growth with rising revenues and profits.

Key Risks:

• No fresh capital raised as IPO is OFS only.
• Reliance on third-party manufacturers may create supply-chain vulnerabilities.
• Demand dependent on housing, real estate, and lifestyle consumption cycles.
• Exposure to input cost inflation and margin pressures.
• Competitive industry landscape with several established peers.

Financial Snapshot

Metric	FY 2024-25	FY 2023-24
Revenue from operations	₹ 284.23 crore	₹ 221.70 crore
Profit After Tax (PAT)	₹ 76.44 crore	₹ 62.91 crore
PAT Margin	~ 26.9 %	~ 28.4 %
Revenue Growth YoY	~ 28 %	Moderate growth in prior year

Investor Takeaway

Euro Pratik’s IPO provides an opportunity to participate in the decorative materials industry through a company that has shown solid growth and brand positioning. However, since the offer is entirely an OFS, the proceeds will not fund company expansion. Investors should weigh the strength of the financials and sector tailwinds against risks such as dependency on outsourced manufacturing and potential slowdown in real estate demand. Listing gains will depend on subscription levels and investor appetite rather than fresh capital deployment. Long-term prospects appear linked to India’s housing and décor demand growth.

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Market Context & Competition

The Indian decorative materials market continues to expand, fuelled by rapid urbanisation, rising disposable incomes, and growing preference for premium interiors. Companies like Greenlam, Asian Paints, and Berger dominate parts of the industry, yet Euro Pratik has created a niche by focusing on designer panels and laminates. With an asset-light model, it can adapt quickly to changing consumer preferences, though competition and cost inflation remain risks.

Should You Subscribe?

This IPO may appeal to investors looking for exposure to the decorative home décor sector, supported by healthy financials and expanding distribution. Conservative investors should note the absence of fresh equity and weigh sector risks before applying. Monitoring subscription data and post-listing trends may help in making a balanced decision.

SEBI Disclaimer: The information provided in this post is for informational purposes only and should not be construed as investment advice. Readers must perform their own due diligence and consult a registered investment advisor before making any investment decisions. The views expressed are general in nature and may not suit individual investment objectives or financial situations.

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