• WhatsApp Business implementing a per-message billing model in India starting July 1 is expected to increase marketing spending for business owners, leading to a rise in costs.
• Small companies are planning to move to other social media applications in the long term to manage their expenditure.
• Some businesses are seeing message prices increase year-on-year across platforms.
• Digital marketers will have to be more creative and targeted, focusing on high-quality, relevant messages.
• Some businesses will consider other messaging applications if the costs keep increasing and affect their profits.
• However, most customers use WhatsApp, so businesses will continue to use it unless the pricing becomes unreasonable.
• The recurring expenses add up quickly and impact the ability to grow and serve their community.
