• Quick-commerce platforms are employing strategies like discounts on expensive items, in-app prompts, and service fees to increase average order values (AOV) and improve cost-effectiveness.
• Discounts are greater on higher-priced items, and platforms encourage larger basket sizes through rewards.
• Blinkit's AOV increased to ~669 in Q1FY26, while Swiggy Instamart's rose to ~527 in Q4FY25. Brands benefit from higher product prices due to reduced costs and marketing needs.
• Platforms also use nudges to encourage users to add more items to unlock vouchers or free cash.
