Edit this postTata Motors on Tuesday launched the Harrier EV, starting at ₹21.49 lakh (ex-showroom), making it one of the most competitively priced electric SUVs in India with all-wheel drive (AWD) and a lifetime vehicle warranty. The pricing undercuts most diesel automatic SUVs in the same segment, whose on-road entry points average between ₹22.8 lakh and ₹23.3 lakh, as the company aims to lure mainstream SUV buyers to its growing EV portfolio.
The Harrier EV is Tata's first dual-motor electric SUV, built on its Acti.ev Gen 2 platform, and marks a significant step in expanding its EV footprint beyond early adopters. "We are entering a phase where it is no longer about price parity with ICE vehicles," said Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility. "The Harrier EV delivers far superior capability and value—on-road, off-road, and in ownership."
