TARIFF WARS FOR THE DUMMIES:
I had a small shop by the roadside.
One day, suddenly, a big store opened in front of it, and the store owner put up a board: "Ghee ₹300 per kg."
I also put up a board: "Ghee ₹280 per kg."
The next day, the store owner put up another banner: "Ghee ₹260 per kg."
I again updated my board: "Ghee ₹240 per kg."
Seeing this daily price war, a gentleman advised me: "That is a big store; it can bear losses, but you won't be able to compete with it for long. So, don't compare yourself with them."
I looked at the gentleman from head to toe and replied:
"But I don't even sell ghee! I'm just waiting to see how low they can go... because my wife wants to buy it!" 🥴
