POONAWALLA FINCORP : Poonawalla Fincorp's new consumer durables loan product enables loan approvals in under 5 minutes, offering flexible EMIs, competitive rates, and access through a wide dealer network.
Targeting salaried and self-employed customers, it supports growing demand in Tier 2 and Tier 3 cities, where finance penetration is rapidly rising.
With 30% current penetration, PFL sees strong growth potential as first-time borrowers finance electronics and appliances via EMIs.
The company plans to scale quickly, starting with 70 locations and 5,000 dealer partners, while working with top OEMs.
It aims to institutionalize processes within 90 days and build a trusted, tech-driven retail lending brand.
Targeting salaried and self-employed customers, it supports growing demand in Tier 2 and Tier 3 cities, where finance penetration is rapidly rising.
With 30% current penetration, PFL sees strong growth potential as first-time borrowers finance electronics and appliances via EMIs.
The company plans to scale quickly, starting with 70 locations and 5,000 dealer partners, while working with top OEMs.
It aims to institutionalize processes within 90 days and build a trusted, tech-driven retail lending brand.
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