VIACOM18 MERGER GETS GREEN LIGHT
🔸The Competition Commission of India has approved the merger between Reliance Industries-promoted Viacom18 and Walt Disney-owned Star India, subject to certain conditions.
🔸The combined entity, valued at Rs 70,352 crore, will have a dominant presence in TV and streaming, with over 750 million viewers.
🔸Reliance Industries will control the merged entity with a 56% stake, followed by Disney (37%) and Bodhi Tree Systems (7%).
🔸We believe that with a media-reported Ad market share of over ~40% and a viewership market share of ~35%, the combined entity will by far lead the TV and OTT space, going ahead in both the GEC and Sports
