It is interesting to note that the Monsoon doesn't just affect traffic but also affects the Stock Market. How? Keep reading!
Approximately 58% of the population in India depends on agriculture for their livelihood. When the monsoon comes, their income increases and so does their purchasing power.
The rural population is able to purchase more FMCG products, for e.g. biscuits, sodas, instant noodles.
Companies like Hindustan Unilever, Dabur, Godrej enjoy gains as they enjoy the increased incomes of the rural population. Farmers also have to use fertilizers to maximize their crops. This means that the fertilizer and chemical industry also sees a gain in their sector
Monsoon can also cause severe damage on crops in cases of flooding and resulting in huge losses for the rural population. This would have the complete opposite effect and lead to losses of industries.
Monsoon: Boon or Bane?
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