Nestle embarked on an ambitious advertisement blitzkreig and focused on 'Jo Dikhta Hai woh Bikta Hai' methodology and became a household name but failed to take decisive steps which costed them atleast half a Billion dollar profit hit. Have a look at below image which will clear your all the doubts and how as a company one can avoid the same. However they have now tried to use the negative publicity positively and will rise from the woods as we ourselves waited with baited breath for the relaunch of the maggi.
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