It is a major decision which needs to be taken post merger that whether to let the acquired entity run independently or merge it with the core operations.
However we have a case study in front where Flipkart acquired Letsbuy and now asking the readers visiting the website to visit Flipkart with the below message. It needs to be seen that will the loyal readers stick with Fllipkart as Flipkart business model has got off late a number of competitors. Have a look at message which you get on visiting the website of Letsbuy
“Thank you for your valuable patronage to LetsBuy.com. In order to further improve your shopping experience, we have integrated our operations with the largest player in the category – FLIPKART.COM. We are redirecting all our visitors to Flipkart.com where you can avail the same exciting offers on the entire range of products,” a note on LetsBuy’s homepage said. For LetsBuy’s existing customers, order history and status remains secure and they can get all details about your existing orders by dialing : 0124 4901234 (from 8 AM to 9 PM ). The screenshot is as appended below:
