Nothing is permanent in life including businesses as Audi has toppled Mercedes Benz from No#1 slot of status symbol cars in India.
Mercedes is more than 15 years old player and Audi is just 5 years old in India which means that with correct strategy, a new player can topple a well established player.
Till now Mercedes Benz is a status symbol between Kuki community in Punjab who dress spotless white from top to bottom and drive only in Mercedes. We need to see if they make a switch to Audi as Ludhiana has highest number of Mercedes in India.
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