This is a new method to promoting a subscription package where Tatasky is going to provide 3 scholarships of Rs one lakh to 3 deserving top winners and 20 other winners students can get scholarships of Rs 5000 each. The participation is open to students from Class VII to XII. One can send sms ADD TOCH to 56633 for subscribing topper channel @ Rs 45 per month. Another method is to use the TV remote red colour button as enumerated in the screen shot.
It is a good method of advertisement where one may incur an expenditure of Rs 4 Lakh but one will get true publicity from public in social media circles as well the number of people who will be joining their Topper channel @ Rs 45 per month. This type of strategy is called as “Hing Lage Na Phatkary”
Interestingly they have an option to start a package online but no way to delete the package and for that one has to write to their customer support. This is a real arm twisting by Tata sky and being a world class company they should get their act together and should offer the clients to unsubscribe their service through online mechanism. 
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