No doubt whole India breathes cricket and whole cricket associations swear by the name of Cricket. One also wonders that with such a fervour for the game in the nation, why it is not our national game.
Nonetheless, Cricket is an intangible property and each company has its own views related to correct price for sponsorship. Just have a look at the bidding for 2011 and 2015 world cups and all ICC related tournaments bidding rates:
- Zee Bidding at Rs 4050 Crores for all rights
- ESPN-Star sports bidding at Rs 2700 Crores for India rights.
Sony is sulking as its earlier bid for 2003 and 2007 world cups was Rs 1125 Crore and it has decided not to bid considering rates which have sky rocketed.
We are of the opinion that in India atleast an established player will not lose in Cricket business because we Indians breathe Cricket and swear by it.
Just keep visiting the website to get Best Nifty Tips and reap returns like the sponsors of Cricket in India and remember that none has become Crorepati in India without taking risk in life and just remember that gamble of Zee and ESPN-Star sports will pay them substantially as it is a calculated risk.
