Bulk SMS senders have discovered a different way to defeat the telemarketing regulations for spamming cellphones with unwanted marketing messages. They've associated with foreign mobile operators in neighbouring Asian countries as well as in Africa to route back the content to Indian phone users.
By doing these, the messaging firms have already been in a position to circumvent the terms and conditions implemented by the telecom regulator in September 2011. The SMS now is being sent through overseas operators who don't come under TRAI's purview and, therefore, there will be no fear of getting blacklisted or penalised. The price of routing the SMSes, at 6-7 paise to get a message, via a foreign operator is roughly similar to what it's priced at to transmit on an Indian operator's network.
Consequently, pesky SMSes have made a comeback during the last couple of weeks following the initial lull, when TRAI had notified fresh rules. “Though the intensity is not similar to much as it were previously, I am personally still getting about 5-6 spam SMSes on my phone. The authorities must figure out how this could be stopped,” said Mr Bishan Singh, a 45 year-old executive operating at an IT company in New Delhi.
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