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This is a new strategy to sell your car and you are not wasting even a penny on advertisement as the product itself generates publicity.
The free publicity comes for Tata Nano which has been studded with jeweles and gold and has been valued at 22 Crores. The car is likely to be showcased in select Tansihq or Tata showrooms and definitely it is going to give a boost to sagging image of Tata Nano. The COO of Titan Industries’ Jewellery Division, C K Venkataram, said: “Through this effort we wanted to showcase the expertise of diverse Indian Jewellery making proficiency. Nothing could have been better than a Tata Nano, as there is a perfect synergy between the two brands that cater to the common man”
The car was presented by GoldPlus, a jewellery brand of Titan Industries, which is better known for its branded watches. Titan Industries’ GoldPlus caters to the jewellery preferences of the semi-urban and rural Indian customer; with a presence in 29 towns spread across 6 states.
Thus business schools can add this type of marketing also to their lessons as no money is spent on advt and still one gets the euphoria created in the market.
