How TRAI Regulations Affect Free SMS Service Providers?

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Dear User,

The Telecom Regulatory Authority of India (TRAI) has recently issued new regulations on the SMS industry in India. These regulations are designed to significantly curb the sending of unsolicited commercial SMSes to consumers. This TRAI effort is going to affect the functioning of free sms providers.

This action by TRAI will go a long way in bringing solace to Consumers across the country and it has provided them a great relief from telemarketers. However, these regulations have significant impact on legitimate personal messaging services such as way2sms or fullonsms or sms440 free sms service providers.

TRAI new SMS guidelines & Impact on free sms site users:

1. Users are not allowed to send SMS between 9PM to 9AM

2. They cannot deliver your messages to your friends who are on DND(do not disturb) registry.

3. TRAI new regulations wont allow these free sms providers to send messages with your mobile number as sender.

TRAI has categorized messages as Transactional and Promotional. Unfortunately, they haven't addressed "Personal Messaging" category. This made us to fall under Promotional messaging even though way2sms is used to exchange personal messages with friends, relatives and known people.

Thus these free sms service providers a large number of feedback and definitely they are in trouble due to the new SMS regulations.

Due to the TRAI new SMS regulations, if you are not comfortable considering your free sms service providers messages" as "promotional messages" ,  you can always write your feedback to TRAI at    helpline@nccptrai(dot)gov(dot)in

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