Important News – Yahoo ! Paid Search Account Transition Starts Soon. An email received from Yahoo is appended below for your perusal please and this information will be of use for the Yahoo webmasters using their advt services or webmasters using google adwords campaign.
We wanted to let you know that your Yahoo! Search Marketing account is expected to transition to the Microsoft Advertising adCenter platform as early as September 2011. Starting on the 8th of August, you'll need to create a new adCenter account to begin the transition process.
How your account transition will work
1. Create an adCenter account.
2. Early next month, you'll see an "adCenter" tab within your Yahoo! Search Marketing account. Clicking there will take you to the beginning of the account transition process, where we'll walk you through the simple steps to create or link accounts.
Manage your Yahoo! Search Marketing account until all Yahoo! traffic moves to adCenter
We will move ad traffic from the Yahoo! platform to adCenter as early as late September.
3. Once this process is complete, you may manage your adCenter account to advertise on both Yahoo! and Microsoft sites. Until then, you'll need to continue to manage your Yahoo! Search Marketing account in order to still benefit from valuable Yahoo! traffic.
Please note: To help ensure that important transition-related communications reach you, please take a moment to send your current contact information (email, phone number and mailing address) to in-cs-ysm@yahoo-incdotcom along with your Yahoo! Search Marketing account ID. Thanks for your cooperation.
4. We'll also send you regular updates to keep you apprised of the progress of your account transition.
What you need to know
Yahoo! organic search results are also expected to be powered by Microsoft in early August. If organic search results are an important source of referrals to your website, you'll want to make sure that you're prepared for this change.
It's important to note that until we complete the ad serving transition, please continue to manage your Yahoo! Search Marketing account as usual to help ensure you continue to benefit from valuable Yahoo! traffic.
To better understand the feature differences between the Yahoo! Search Marketing and Microsoft Advertising adCenter platforms, you may access this feature guide.
We are committed to making this transition as seamless and beneficial for you as possible. We look forward to bringing the benefits of the Yahoo! and Microsoft Search Alliance to you.
Sincerely,
Your partners at Yahoo!
Now it needs to be seen that this new strategy of taking the big bull of search marketing i.e. Google by horn will yield results or not. Google provides adwords platform for advertisement needs of the webmasters.
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