Zee TV New Logo Unveiled : Change is Strategy

Zee TV, the flagship channel of the Zee Network has unveiled its new aqua blue logo and  with the tag line 'Umeed Se Saje Zindagi'. Now channel is trying to project itself as a women channel and it foresees the brand positioning as a celebration and co-relation with the constant change that society has seen in women's lives. They are also trying to cater to the youth and the young girls of today.

The revamping of Zee TV logo has been done by the in house team of the channel, while advertising agency Draftfcb Ulka is the creative agency.

As per them new aqua blue colour logo signifies the upward movement of desires and wishes. The unshackling of the 'Z' from the box symbolizes today's women's zest for life and confidence to go out in the world beyond her home.

If you like our post than do not forget to refer our equity market tips website to your friends and colleagues. Lat but not least; we have always seen that whenever any company goes for brand positioning, its stock also gets rerated and same has been seen in case of BPL way back when it used Amitabh Bachchan as its brand ambassador, to nearby times of Bank of Baroda going for rising sun as its logo with Rahul Dravid as its brand ambassador and we need to see if Zee Tv can recreate the magic.