Yahoo Payment Methods and Yahoo vs Google Analysis

Yahoo has a search marketing which can be accessed at searchmarketing@yahoodotin (Please replace dot with actual) and it is similar to  Google adwords through which one can undertake the advertisement on Yahoo search engine. Now Google has quite a large payment methods for its ad words tool, however same may not be said about the Yahoo which has only a few methods as listed below:

These methods are in addition to credit card methods. We are perplexed that what stops Google from having at least 50 type of payment options through a Payment gateway. Hope they realise the same and do something about it else challenging Google will be their distant dream at least in revenue terms.

Yahoo payment methods are as appended below:

1) Payment by NEFT-National Electronic Fund Transfer-

Bank-                          Honkong and Shanghai Banking Corporations Ltd.
Bank Address-            52/60 M.G.Road, Mumbai 400001 India
Account Name-           Yahoo Web Services India Pvt. Ltd.
Account Number-                  002-398642-001
EEFC-                          002-398642 511
Swift Code -                HSBC0400002 (for NEFT within India)
Swift Code-                 HSBCINBB (for wire tr. Outside India)

After the completion of the transaction, we request you to send us the reference number, amount transferred, date of the transaction and the bank.

2) Payment by Cheque/DD-

In favor of: “Yahoo India Private Limited”.

(PAYABLE AT Mumbai in case you send a DD)

Service Tax                                           = 10.30%
Ex Amount: + Service Tax (10.30%)        = 1103.00

Details to be included on the back of the Demand Draft/ Cheque-

YSM Account ID-

YSM Account Name-ist
User Name-

(Note: In absence of the details, the cheque posting might get delayed by several days.)

Please send cheque payments to the following address (the address to be written on the envelope)-

Yahoo! Search Marketing
C/o Yahoo India Pvt. Ltd
Bagmane Tridib Block ‘A’
Bagmane Tech Park,
C.V. Raman Nagar
Bangalore- 560 093
Karnataka.

After sending us a cheque/DD we request you to send us the Cheque/DD number, the bank from which it was issue, sent on and the amount.

If you need additional assistance please contact their customer service team +91 9900199001 or by email at in-cs-ysm@cc.yahoo-incdotcom.