IDEA and Spice Marriage:Will it reap dividends for IDEA?

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1. One of the readers has asked about IDEA and Spice merger and thought to update the same for benefit of all and same is listed in succeding paras.

2. Spice Telecom is being bought by the Idea Cellular group and same has become feasible by virtue of BK Modi sold his stake of almost 41% in the company to the Aditya Birla group run Idea Cellular.

3. Benefits for IDEA will accrue in form of consolidation of position in Punjab and entry in Karnataka which are profit making sectors and also by virtue of acquisition IDEA becomes the 5th largest service provider in telecom sector in India. Idea has gained Spice’s entire network which stands tall at 4.8 million subscribers.

4. The disadvantages for IDEA includes cleaning of the balance sheet of Spice which is full of losses due to its complicated tariff plan, competition from Vodafone and airtel and not to forget its poor customer relationship.

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