Why 9-Carat Gold Jewellery Is Gaining Popularity in India?
India’s evolving jewellery market is witnessing an interesting shift—9-carat gold, once considered too light for Indian tastes, is finding acceptance among urban buyers. This shift comes as gold prices remain at record highs, prompting consumers to seek affordable yet stylish alternatives.
Retailers in cities like Mumbai, Bengaluru, and Kolkata are reporting growing interest in 9-carat jewellery, especially from younger buyers who value design and affordability over traditional purity. Industry experts believe this change mirrors a broader trend of modernization and practicality in jewellery preferences.
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According to Vidita Kachroo, founder of Fovero, younger consumers are more open to buying 9-carat ornaments because of their trendiness and affordability. As prices for 22-carat and 18-carat jewellery soar, lightweight pieces allow customers to stay fashionable without overstretching budgets.
Jewellers are adjusting product lines to include lower carat segments to keep pace with changing consumer sentiment. The 9-carat category also allows jewellers to expand into the growing daily-wear and gifting markets, increasing volume even if margins remain slimmer. Many see this diversification as key to sustaining sales during inflationary periods.
Industry observers note that 9-carat jewellery now makes up nearly 10% of sales in certain regions. This change also aligns with international norms, where 9-carat ornaments are standard in the UK and Australia. Indian consumers are gradually embracing the blend of design, lightness, and affordability that defines this segment.
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Experts predict that 9-carat gold could soon dominate the fast-fashion jewellery segment, especially with hallmarking standards tightening and consumer education improving. The shift also benefits the organised retail sector, as it helps attract younger demographics who prioritise design innovation.
Investor Takeaway:
Indian-Share-Tips.com Nifty Expert Gulshan Khera, CFP®, who is also a SEBI Regd Investment Adviser, observes that the rising popularity of 9-carat gold signifies a changing consumption landscape. It reflects how price-sensitive yet aspirational buying behaviour can reshape traditional markets.
Discover more trend insights at Indian-Share-Tips.com, which is a SEBI Registered Advisory Services.
Related Queries
- Why Are Consumers Opting for 9-Carat Gold?
- How Are Jewellers Adapting to Affordable Gold Trends?
- Will 9-Carat Gold Replace 22-Carat Jewellery in Urban India?
SEBI Disclaimer: The information provided in this post is for informational purposes only and should not be construed as investment advice. Readers must perform their own due diligence and consult a registered investment advisor before making any investment decisions. The views expressed are general in nature and may not suit individual investment objectives or financial situations.
