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Full Marks to British Airways Advertisement Campaign

British Airways has tried to regain their lost prestige by embarking on a Youtube campaign / advertisement as they suffered a dent to their credibility due to giving a shoddy treatment to Sachin Tendulkar .

A war of words ensued on Twitter on Friday when British Airways asked cricket legend Sachin Tendulkar’s full name after his family members were denied seats and their baggage was wrongly tagged by the airlines to another destination. The drama unfolded when Tendulkar, who was in the US to play in the All-Stars Cricket League, tweeted about his family’s travel woes on the British Airways flight. Probably this must have been a start point for them to get their act together.

Check the video and see how the branding of a brand needs to be done without being obtrusive.

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