Now question comes that how many times the key word should be used and make sure that you do not overshoot below guidelines:
Ideally, in a 500 words article you should use the primary keyword 4-10 times and a bunch of 8-15 LSI keywords exactly once each. You still need to ensure that no single word has a density greater than 3-3.5% tops, and that is acceptable only for common single word keywords.
For instance, if the primary keyword is "car insurance online" then it is best to have the following secondary keywords sprinkled throughout your article:
car and/or cars
online and/or Internet
online car insurance
insurance over the internet
and so on...
If you follow above guideline you are going to rank no one surely on Google Search Page result and get the page views which you deserve instead of getting sandwiched.
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