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Understand Audience Characteristics with Google Adwords

Google Adwords require a lot of deliberation and careful execution to get the best returns for your money which you are paying to Google for display of your advertisement on their search and other display network.

In this context one must remember to use the Audience reports which provide insight into the demographics of your audiences.

How to see Audience report?

  • Go to Audience > Demographics. your mix of new and return users and the level of engagement of your users. 
  • Go to Audience > Behavior. the browsers and networks being used to access your site/app. 
  • Go to Audience > Technology. the mobile devices being used to access your site/app. Go to Audience > Mobile.
Check out the below Google Adwords Video which will help you understand your Audience habits and characters.

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