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Why Indian Market Cannot be Ignored by Foreign Retailers?

As we all know that Indian market is young and this is the reason we have offshore people queueing to sell their products. Now this fact of growing younger population is proved by the fact that Comscore has undertaken a study on internet users and has found that three-fourth of our population accessing internet is below 35 years and India now has nearly 74 million Internet users, a 31 per cent increase over March 2012, the report says.

It is heartening to note that India has bypassed Japan to become the world’s third largest Internet user after China and the United States, and its users are significantly younger than those of other emerging economies, global digital measurement and analytics firm comScore has said in a report.

The Telecom Regulatory Authority of India (TRAI) pegged the number of Internet subscribers in India at 164.81 million as of March 31, 2013, with seven out of eight accessing the Internet from their mobile phones. Thus going by this report; one can not ignore mobile users and Google which is accessed by 90% of Indian users for their search requirement. 

However we will take some time to challenge China as it has the world’s biggest online presence; Its Internet users outnumber Indians by a ratio of 5: 1 and thus our focus should be to make ourselves economically stronger and you can contribute the same by making money in stock market and increasing your buying power.



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