We personally feel that Twitter, Facebook and Linkedin have been able to make a mark for themselves and one can go through below quotes which will help you get a further insight the way it is to be used for increasing your conversation or getting better conversions.
“ I like to say that Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of commerce. ”
“ LinkedIn is for people you know. Facebook is for people you used to know. Twitter is for people you want to know."
Thus now one has number of tools available to rule the social media and one has to just choose the right tools to make right noises to be seen, to be heard and to be sold. Have a look at below image which will help you understand that how you should be using the social media at micro and macro levels to promote your business to make more money.