A number of new companies promoting payment gateway are emerging in the market and are challenging the well established brands like CCavenue or EBS or Atom which comes from sound companies.
Here a new kid on the block in form of Citruspay has emerged which says that it simplifies the checkout procedure for Indian merchants and reduces the steps for undertaking the online payment for the clients.
Citrus was founded in 2011 by a group of software, UX, and finance professionals who saw space for true simplification & innovation in the world of payments. You can contact them at 08767709900 and they have an automated voice response system.
Verdict
First of all their company name is very juicy and it appears to be inspired by Apple. Nonetheless; we see lot of potential in this payment gateway system as it has already associated itself with number of ecommerce providers like Healthcart, Manormaonline or Indiatimes shopping etc. It is surprising that Indiatimes shopping has associated with them as group has their own gateway in form of Direcpay which provides service to Google to receive payments in India.
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