If you are on the look out to earn money by blogging than you need to pay attention to both these aspects as the advertisers check your both Alexa and page rank. Higher Alexa and page rank means you might get paid more for the same number of words in a blog post as you enjoy higher authority and number of visitors visiting the site.
Page rank is more reflective of the quality of the content whereas Alexa is more reflective of visitors who have installed the Alexa tool bar. You can check Indian-Share-Tips.Com Alexa rank here.
Shall we go for Alexa Premium Plan?
Alexa even has a premium plan which provides search engine optimisation audit and we will advise you to go for that plan only if you have high number of websites i.e. 50,000 and above on daily basis as for PRO members they provide a code which needs to be inserted in your website and thus you will have the correct idea of users visiting your site. If you go for PRO and you have lesser traffic than listed than you had it as after installing the code your Alexa rank will drop as till the time the Alexa rank code snippet is not installed you keep on getting the benefit of doubt of higher traffic. However one can get traffic stats by using the Google Analytics and it is no point paying $9.99 per month for stats which are available free. Alexa payments plans is as given below:
Advertisers should not rely much on Alexa as it is based on users who have Alexa toolbar installed. it is like forcing your friends and readers to have Alexa tool bar installed to have your Alexa ranking improved. So, it is not a fair system and is more skewed towards looking after the interests of Amazon.