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How Samsung, Nokia & Apple Fight to Capture Market Share?

Mobile Phones share

The adjacent screenshot shows the sales mobile phones namely from Samsung, Nokia and Apple. We have considered only these 3 phones categories as these companies are going to rule the market for next few years in terms of their share in the market. The below data pertains to year 2012- 2013.

It is worth noting that Samsung is #1 and it can be attributed to the aggressive campaign of offering 15% cash back on their select top end models in India. God knows that they may have had launched such campaigns in other countries also. It commands 23.6 percentage of global mobile phone market share, while their smartphone market share reached 30.8 percentage.

Nokia is on the downside as they have lost to Samsung due to their sticking to Symbian platform which hangs a number of times. However they have woken late and have switched to Windows and Lumia series is being marketed to capture the lost share. It is worthwhile to note that Nokia market share has fallen from from 19.7 percentage last year to 14.8 percentage this year. Even in Smartphone market, Nokia’s position dropped to No. 10 in the first quarter of 2013, from No. 8 in the fourth quarter of 2012.

Apple is trying to capture their lost share in market and has offered earlier Rs 7000 buy back plan for your old smart phone and you were being offered IPhone 4. Now during May 2013; Apple has launched 7777 student discount on a buyback of a smart phone.  Apple increased their overall market share from 7.8 percentage last year to 9 percentage in first quarter of 2013. This increase in sales can be attributed to good sales figures in China. Apple is fighting a losing battle with Samsung and its stock speaks its state of affairs. Have a look at Apple Stock Chart which foretells the state of affairs of a company before its results are out in the market.

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