We must acknowledge that this is a catchy headline and now Tatasky is cashing on it by coaxing the readers to submit a video of their wife cooking some recipe and they will showcase it in their Active Cooking. Have a look at below screenshot video.
This is a win-win situation for both ladies and Tatasky as Tatasky gets additional eyeballs and a few more subscriptions and ladies get the exposure. This is how a deal has to be made which should be a symbiotic relationship.
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