If you are a die hard marketing website and want to get good click through rate which gets converted than make sure that you follow the below given recommendations on the ways which can lead to improving your website or landing page:
- Relevant and unique content.
- Solid website usability and navigation.
- Accessible information about the company.
- Offers that are clear, accurate and fully explained.
The ads are given quality score in Google Adwords campaigns and Bing ads which determines that how much amount you will pay for each advt appearance on their network of display sites. if your ads has a high quality score than your ads may get charged less and may still rank higher as compared to a competitor.