Adcenter is Now Bing Ads

It appears that Microsoft is confused that what it wants to achieve in the internet world as it first signed in with Yahoo for online advertisement and now it has launched its so called Bing Ads. Have a look at the communiqué sent to us by Microsoft

We're excited to announce Bing Ads, formerly Microsoft Advertising adCenter, as the tool that you'll now use to manage search ads on the Yahoo! Bing Network. Bing Ads brings you an improved experience and new features to help you manage your campaigns more easily and complete tasks faster. Plus, you’ll continue to reach the same high-quality Yahoo! Bing Network searchers who perform 178 million monthly searches in India.

Existing clients or publishers need not take any action to upgrade to Bing Ads as your account has already been upgraded, and your campaign settings have not been changed.

A few new features you can try today in Bing Ads:

•     Expand your reach to new customers on the Yahoo! Bing Network. Import your campaigns from other search advertising platforms to Bing Ads in a few easy steps.

•     Help your disapproved ads and keywords get approved to go live faster. Use our new Exceptions feature to tell us how they meet editorial policies.

Verdict

Microsoft need to get their vision and forethought right as one can not be changing the course of actions at a drop of hat. They need to have country specific customer care to get the advertisers for Bing as this search engine has a miniscule share in the market. Till than they can easily forget challenging Google and they will remain no 2 in search engine world.