Shall we call it a marketing gimmick? Just check out how banks are using the festivals to push the gold and silver mohurs to the customers by offering them a flat 4% discount on both Gold & Silver Mohur from 30th July to 3rd August 2012 on the eve of Raksha Bandhan.
Axis bank is in the forefront as it states that they have three special ways to help you to show how much your sister means to you this Raksha Bandhan. Whether you pick their gift cards or choose between the gold and silver mohurs, you can be rest assured that your celebrations will have a special touch of magic, this year.
Nonetheless it is a good offer as one gets to buy gold or silver for their sisters which can be a way to accumulate gold for their marriage as gold price is sky rocketing by virtue of unhealthy state of global economy.