MakeMyTrip is working in a model where their cost overheads are least with assured returns. They are working in a segment where once established, the client comes automatically for their needs and if you provide a good experience; one gets repeat clients. Recently they were seen partnering with kingfisher airlines to sell their tickets under a pricing scheme where the carrier name was not known to user till the payment was made and in the end he or she landed with Kingfisher tickets.
Have a look at revenue growth
- $47.0 million in the quarter ended March 31, 2012
- $31.4 million in the quarter ended March 31, 2011.
- Yearly revenue grew 65.5 per cent YoY to $196.6 million for FY12.
Deep Kalra, Chairman and CEO of Makemytrip has stated that no doubt Makemytrip has delivered strong financial results in the fourth fiscal quarter and full year and this has happened despite a challenging operating environment and further added that they will continue to further our market leadership position through our core strength of enhancing the customers' experience.
Deserves Kudos for Ad Campaign
No doubt their advertisement campaign is equally interesting and leaves an indelible mark on the viewer’s mind with tag line as memories unlimited.