Microsoft AdCenter is equivalent to Google Adwords program for displaying your advertisements on search engines and through their associated display networks. The email sent by Microsoft Adcenter is as appended below:
We’re notifying you that the Microsoft Advertising adCenter Terms and Conditions have been updated. Also as you may have already noticed, we’ve made a change in our brand; Microsoft Advertising for search is now Bing.
About our change to terms and conditions
We’re enhancing our service to provide greater payment flexibility. An adCenter prepay option will be available in select markets soon. When prepay payment is available in your billing country, the updated Terms and Conditions will apply.
You do not need to do anything to accept these updated Terms and Conditions. By your continued use of adCenter services, you agree to these updated Terms and Conditions. To view the updated Terms, sign in to your adCenter account and click the Legal link at the bottom of any page.
You’ll begin seeing our new look in all of our customer communications as we move from Microsoft Advertising to Bing. There will be no changes to your account; however you’ll see more of Bing in your account communications and updates. Read our blog to learn more about our move to Bing!
Microsoft Adcenter is just a starter and it needs to go a long way before it can given any potential threat to Adwords. So, if you have an option to choose between Google Adwords and Microsoft Adcenter, than without any doubt we will give thumbs up to Google Adwords.