With the launch of Facebook IPO, all eyes are set on it to see if it can attain $100 billion company status because at present offer price it stands at little less than $82 Billion company.
A lot of buzzword is going on that Facebook can attain $100 Billion company tag provided it can monetise its user base effectively as till now as per availability of data Google Adwords beat Facebook Advertising campaigns hands down. Have a look at the compiled stats:
- The average click-through rate (CTR) on the Google Display Network is 10 times higher than the average Facebook ad, at 0.4% compared to 0.051%.
- Google offers twice as many targeting options as Facebook, including remarketing and contextual keyword marketing.
- There are twice as many ad formats available on the Google Display Network compared to Facebook. Facebook has no options for mobile or video ads.
So if with a limited budget and to get value for money an internet entrepreneur should choose Google Adwords program as compared to Facebook as Google has over a decade experience in the field and Facebook is just a starter and may take some time to get into full throttle mode.