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Google Adwords or Facebook Advertising (Ads)–Effectiveness Casestudy

With the launch of Facebook IPO, all eyes are set on it to see if it can attain $100 billion company status because at present offer price it stands at little less than $82 Billion company.

A lot of buzzword is going on that Facebook can attain $100 Billion company tag provided it can monetise its user base effectively as till now as per availability of data Google Adwords beat Facebook Advertising campaigns hands down. Have a look at the compiled stats:

  • The average click-through rate (CTR) on the Google Display Network is 10 times higher than the average Facebook ad, at 0.4% compared to 0.051%.
  • Google offers twice as many targeting options as Facebook, including remarketing and contextual keyword marketing.
  • There are twice as many ad formats available on the Google Display Network compared to Facebook. Facebook has no options for mobile or video ads.

So if with a limited budget and to get value for money an internet entrepreneur should choose Google Adwords program as compared to Facebook as Google has over a decade experience in the field and Facebook is just a starter and may take some time to get into full throttle mode.

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