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Maruti’s Ertiga Aggressive Pricing to Capture MUV Market : A Casestudy

Toyota Innova’s base price of Rs 8.7 lakh and Mahindra Xylo’s base price of Rs 7.44 lakh are going to have a tough time with the launch of Ertiga which has been agressively priced to capture the multi untility vehicle (MUV) segment.

It is pertinent to note that high-end variants of Ertiga are coming with features like electronic power steering, power windows, steering-mounted audio controls, a high-end stereo system, air conditioning and heating with blowers for the second row of seats as well and safety features such as ABS, EBD and two front airbags.

Optimism in Maruti Camp

No doubt Maruti is bleeding earlier due to strikes and now due to its market share being captured. With the launch of Ertiga they are hopeful that Ertiga will do in the MPV segment what the Swift did in the super hatch segment in 2005. We wish them all the best as this price is in the interest of a consumer.

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