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Facebook Advertisement (Ads) Rates–A Case Study

Facebook is trying to follow the footsteps of Google as it had launched advertisements servicing to the readers as last year it displayed more than 372 billion ad impressions in almost 200 countries.

It appears that it is getting success on the model of Google Adsense and that is the reason that it has increased the rate for Ads by 41%. Moreover it has increased ads from 4 to 7 per page which has led to a decreased Click through rate (CTR). This is but natural as reader has more choice. Facebook is in a win-win situation as it is getting more demand for the ad slots. It appears company’s like Yahoo and The Washington Post eetc have tremendously benefitted by displaying the recent read stories on users Facebook walls.

Now it is the time it is going to target mobile segment and this is the reason it is making a foray into mobile segment. It is now making use of its mobile programs for Google Android, Apple iOS, Windows Phone 7 devices and other mobile systems. To achieve necessary effect it has undertaken certain acquisitions also to get a fillip in mobile segment.

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